Break Through the Clutter with Direct Mail

How True It is -

“Sending something by direct mail is a way of breaking through the clutter because they (Generation Y) do receive so much communication that comes digitally, and you still can’t replace the personal touch from direct mail.” - Lamont Swittenberg, Luminosity

Direct mail statistics: According to the USPS, 78% of households either read or scan advertising mail sent to their household.

Quick Tip Tuesday: May 7 – USPS Direct Mail Statistics
Source: thedirectmarketingvoice.com

Print is still a great way to get your message in the hands of the consumer. Even if your target is generation Y . Think about it, when you pick up your mail everyday you have to look at every piece. Is it a bill? Could it be a coupon or junk mail? Whatever that piece of paper is you have to look at it to make sure it is not important and in that moment if your message is right you might have reached your new client.

Church Offset Printing has been helping customers build their businesses for the last 30 years through Direct Mail; even in today's world of Social Media and E-mail Blast, Direct Mail still works and we are there to help you. We have the tools to make your next postcard, newsletter or brochure stand out among all the rest.

Anne Marie Proulx