Instagram is one of the a fastest-growing platforms and provides a great opportunity for strategic and targeted marketing. This is an interesting opportunity especially if you want to market to Millennials and Generation Z. Establish a presence and encourage engagement through the social media platform. Here are three tips to Instagram marketing:

Use sponsored ads—Although these features are still new, take advantage of a niche audience by using sponsored ads on Instagram. Make sure your sponsored ad has engaging content and is targeted to your Instagram audience.

Strategic bio—Used as a marketing tool, Instagram requires strategy with each post and company profile. On the account profile, utilize the “bio” feature which allows you to describe your company and provide a link. Use emojis, hashtags and other messaging to target your audience on Instagram.

Use trending hashtags—Take a look at Instagram’s Explore feature to find hashtags that are relevant to your brand. Especially look at emoji hashtags which is a new feature and allows users to look at all images with certain hashtag emojis.